CAPABILITIES
BRAND COMMUNICATION
Creative Strategy
Brand Design/Visual Language
Graphic Guidelines & Style Guides
Identities
​
DIGITAL + INTERACTIVE
Web Design
Web Development
Web-based Training + Demos
Email Communications
Presentation Branding
Brand Collateral
Promotional/Marketing Collateral
Print Ad Campaigns
Signage/Wayfinding
Trade Show/POP
CAPABILITIES
BRAND COMMUNICATION
Creative Strategy
Brand Design/Visual Language
Graphic Guidelines & Style Guides
Identities
​
DIGITAL + INTERACTIVE
Web Design
Web Development
Web-based Training + Demos
Email Communications
Presentation Branding
Brand Collateral
Promotional/Marketing Collateral
Print Ad Campaigns
Signage/Wayfinding
Trade Show/POP
BRAND COMMUNICATION
Creative Strategy
Brand Design/Visual Language
Graphic Guidelines & Style Guides
Identities
​
CLIENT
Fry Communications
CLIENT
Fry Communications
CLIENT
Cal CPA
​
WHAT WE DID
Art Direction
Visual Design
Illustration
Photography Sourcing
​
Cohesive design + flexible templates
Cal CPA enlisted our design services to design both their program guide and brochures over the course of several years. The California CPA Education Foundation is the leading provider of continuing professional education for CPAs and financial professionals. The project goal was to create a cohesive visual campaign for the program guides and 12+ conference brochures. We developed distinctive color palettes and imagery guidelines each year, as well as designed flexible templates for the brochures so they could be easily updated throughout the year.